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Every lead is in a different customer journey stage, which is why it’s essential to develop a marketing collateral strategy that aligns with your prospect.
Every lead is in a different customer journey stage, which is why it’s essential to develop a marketing collateral strategy that aligns with your prospect.
Customers in the consideration stage require marketing collateral that helps guide them to the end of the sales funnel.
Creating marketing collateral that supports a potential customer’s emotional and logical needs in the decision phase is key to closing the deal.
In the Loyalty stage, you should be sending marketing collateral that keeps your customer connected to your business.
