Creative Sweets: A St. Louis Agency That Doesn’t Replace Your Marketing Team, But Supports It
Whether you’re a marketing director or chief marketing officer, you know your team has to juggle a number of objectives at once. Deadlines for deliverables are fast approaching. Campaigns still in the works must be fully fleshed out. Current digital trends need to be studied before they quickly evolve, or are replaced by the next ones. Everybody’s doing their part and doing it well, but with all of this to manage and more, an extra hand or two never hurts.
That’s where Creative Sweets come in as an invaluable resource. We’re a St. Louis agency serving clients nationwide, and we fill in the gaps of your current marketing plan with everything from social media content creation to award-winning video services. For us, this isn’t about replacing your hard-working marketing teams at all. It’s about supplementing their hard work with critical support that takes some of the load off their shoulders.
Why Outsource a Bite of Your Marketing to Creative Sweets?
Our team of passionate copywriters, graphic designers, marketing managers, and video producers bring the extra punch you need to turn your marketing from just good to truly great. And by outsourcing to a whole team instead of hiring a single full-time expert, you’ll save money by skipping the salary, training costs, and benefits packages that come with it. Even if you have a fully stacked in-house team, you can still benefit from our services. Here’s how:
Supplemental Marketing Resources
If you already have a marketing team busy hammering out projects, just consider Creative Sweets the sprinkles on top of your sundae, adding flavor and flair to your already-awesome work. We can focus on a range of deliverables like:
Marketing Collateral
Our collateral package is built for brand awareness, ultra-sleek visual appeal, and prospect engagement. Whether viewed online or physically in-hand, we nail what makes your company unique through the ideal blend of eye-catching designs and persuasive copy.
- Brochures – These provide a general overview of your business, including credentials, testimonials, awards, services, and more. Brochures are great to pass out at trade shows or post on your website.
- Sell Sheets – Sell sheets explain what makes your product or service beneficial to potential clients. Ours are designed to grab attention yet stay clear and concise, focusing on maximizing value and impact on a single page.
- Pitch Decks – These explore your business and services in greater depth. Pitch decks are best used as a presentation tool for sales meetings or sent to prospects as a downloadable PDF for them to review on their own time.
- Infographics – From industry statistics to process breakdowns to quick facts about your company, our infographics present data to readers in a fun, informative way, helping them understand a topic quickly and thoroughly.
- Landing Pages – Designed for generating leads, our landing pages encourage visitors to schedule a meeting with you after enjoying a brief introduction to your company and services.
- Case Studies – This is where storytelling brings your brand to life. A case study shares a time a client approached you with a problem, how you helped them overcome it, and what the results were. Through showing your company in action, prospects gain a powerful example of your value.
- Postcards – Direct mail is far from dead; it’s very much alive. These are a quick and delightful way to keep your company at the top of customers’ minds, reminding them to schedule service or simply thanking them for being a valued client!
Social Media Content
Social media sites are overcrowded with dry, boring content from companies who default to just listing out services, requesting people to contact them, or, worst of all, trying to reference dated jokes. Creative Sweets prefers to take a different approach. We add more razzle dazzle to your social media presence, creating copy and graphics that stop people mid-scroll and get them to pay you more attention.
Our calendars include three posts per week on Facebook, Instagram, and LinkedIn, giving you a consistently branded and evenly distributed social media presence across all three websites. It’s hard to stand out in today’s congested digital landscape, but we make it easier by connecting your audience on a more meaningful level than the rest of the competition.
Video Services
Between storyboarding, recording, and editing, video production is a big undertaking for any marketing team. Instead of making large investments in your own hardware, software, and qualified staff, make the process easier on yourself and your team by leaving it to us. We infuse every frame with compelling storytelling elements, inspiring visuals, and crystal-clear voiceovers, showcasing your brand in a professional yet approachable way.
Whether it’s sharing your company’s background or explaining the details of a specific service, our videos are great for posting on social media, sending to prospects, or presenting front and center on your website. Our video team comes with quite the storied track record, too:
- 1,800+ Voiceovers Recorded
- 7+ In-House Voice Talent Experts
- 175+ Awards Won
Shorter Turnarounds
When your internal marketing team has to take care of every brochure, every video script, and every monthly social media all by themselves, timelines tend to stretch longer because of the increasingly heavy workload. Creative Sweets is the St. Louis agency that can work within your ideal timeframe, from that’s one whole month or just one week. Our custom approach to project management takes on a few looming deadlines off your team’s calendar, giving them some breathing room to focus their energy on other initiatives.
But don’t confuse speed with an excuse for sloppiness. Our team is more than capable of delivering quality results on accelerated timelines thanks to our streamlined pipeline! From the copy crew to the design squad, every Creative Sweets expert does their part with your expectations in mind, moving your deliverable through each phase in one seamless process.
Consistent Delivery
We follow a well-defined, tried-and-true agenda for delivering consistent results and reinforcing your brand identity:
- Onboarding & Implementation – In this initial period, your marketing manager will walk you through the collateral timeline, answer any of your questions, and clarify how we can best meet your needs. They will be your main point of contact throughout the partnership, communicating your feedback and requirements to the rest of our team.
- Pick Your Flavor – Choose from six different themes (or flavors, as we like to call them) for your graphic designs, each with its own layouts and geometries. Once you pick your favorite option, our designers create a mockup brochure based on your branding to make sure you’re happy with your decision.
- The Creative Brief – Our packages are set on a 12-month timeline that can be adjusted based on your budget and schedule. To get started, you’ll fill out a creative brief with important information we can use to create your collateral, like your mission, values, services, awards, and more. The more information you give us in the brief, the better your materials will turn out!
- The Marketing Plan – Your marketing manager goes over what will be created for you and when, including the exact date each piece of collateral will show up in your client portal. And don’t worry—they’ll make sure to show you how to use that, too!
- Delivery! – On the first business day of each month, you’ll get a new piece of collateral based on your determined marketing plan. You can provide feedback in the client portal, and if something needs to be adjusted, we offer two free rounds of revisions so that you get exactly what you’re looking for.
Catered to Your Brand Identity
All too often, your average outsourced marketing agency will only take a surface-level look at your company, then turn around and churn out cookie-cutter collateral that reads the same as all their other clients. But we know better than that. Our experts take the time to get to know your brand to the same degree as your in-house team, eliminating any gaps in accuracy so we can highlight what makes your business special.
What makes you different from other companies in your industry? What tone of voice do you use throughout your materials? What problems do you solve for your clients? These are just a few of the questions we’ll explore and answer. Plus, we incorporate your logos, colors, and fonts into the design to maintain a consistent style across your entire marketing plan. That way, your prospects can get the best sense of what makes you, you.
Engaging, cohesive branding is our thing, and it makes your marketing oh so sweet.
Ready to Whip Up Something Wonderful?
If your team is stretched too thin, Creative Sweets is the solution that chief marketing officers and marketing directors can rely on to support, streamline, and save money on additional internal hires. Our customizable packages cover all the bases of your content, whether it’s brochures you can bring to tradeshows or landing pages you can use for lead generation.
Step up your marketing game by partnering with Creative Sweets. Get a taste of real success—give us a call to explore the possibilities!